Turn more traffic into customers.
I help e-commerce and service businesses turn paid traffic into more revenue by connecting media buying, creative, conversion and retention into one growth system.
13.50×ROAS
€44,406 ad spend → €599,479 purchase valueBeauty e-commerce · real Meta Ads Manager data
Meta · Google · TikTokSee all results
What you see in your ad accounts is only the tip of the iceberg.
Revenue is shaped by what happens before the click — and after it.
I optimize the entire path to purchase.
A bigger ad budget will not fix a weak system. It will only expose the leaks faster.
Results come from the whole marketing system.
I focus on commercial outcomes — purchases, qualified leads, conversion efficiency and profitable growth — not activity for activity’s sake.
Selected historical client results. Performance varies by business, market, channel, offer, budget and execution.
How I work
From diagnosis to scalable growth.
Across the whole customer journey: buyer insight, offer and messaging, creative, paid media, conversion and retention.
- 01
Diagnose
We identify where the biggest growth constraint currently exists: offer, message, creative, paid media, website, follow-up or retention.
- 02
Prioritize
We decide what is most likely to move the business forward. Not everything needs fixing at once.
- 03
Attract
We build the right acquisition plan across the channels that make sense for the business.
- 04
Retain
We improve what happens after the first click, lead or purchase so acquisition creates more value.
- 05
Scale
Once the economics make sense, we invest more in what has actually earned it.
The goal is not simply to make ads perform better.The goal is to make the entire growth system work better.
Where is your marketing losing growth today?
Get a free, personalised growth assessment prepared for your business.
I will review your website, offer and main customer journey, and assess where the biggest limits to your marketing results are right now.
- Three specific observations about your businessWhere I currently see the biggest obstacles to better marketing results.
- A clear priority for what to change firstWhat I would address first, based on the likely impact on results.
- Your biggest untapped growth opportunityWhere I see the strongest chance to improve how your current marketing system performs.
Services
From attracting customers to increasing their value.
I choose solutions based on where a specific change can have the biggest impact on results.
Paid Media
Strategic media buying across Meta, Google and TikTok for e-commerce and service businesses.
01
Paid Media
- Campaign architecture built around your business model and goal
- Testing plan for offers, audiences and creative angles
- Ad copy, visual directions and AI creative variations
- Campaign optimization, remarketing and budget reallocation
- Results analysis with clear decisions on what to scale and test next
Conversion Optimization
More of the traffic you already attract should become buyers or enquiries.
02
Conversion Optimization
- Review of the offer and the core message
- Analysis of product, service or landing page structure
- Review of reviews, calls to action, arguments and information order
- Identifying buyer doubts and friction before conversion
- Specific copy, structure and usability changes that increase sales
Email Marketing
More revenue and value from the audience you have already attracted.
03
Email Marketing
- Newsletter strategy, copy and campaign planning
- Welcome, abandoned cart, post-purchase and win-back automations
- Segmentation by customer behaviour and purchase stage
- Sign-up forms, subscription incentives and list growth
- Optimizing campaigns and automations for conversions and revenue
AI in Marketing
Faster creative, research and marketing analysis.
04
AI in Marketing
- AI ad visuals: product, lifestyle and seasonal creative without an extra photoshoot
- Different product and offer presentations for creative tests
- A custom AI workspace with your business, product and brand context
- Audience, competitor and offer research processes with quality rules
- Analysis of reports, data and large volumes of information
Growth Audit
When, before investing more, you need to understand clearly what to change first.
05
Growth Audit
- Review of the offer, competitors and communication
- Analysis of paid media, measurement and ad creative
- Review of the website and conversion path
- Review of email, repeat purchases and lead handling
- A prioritized action plan by impact and effort
People do not experience your marketing as a funnel. They experience decisions.
How marketing is usually drawn
How buyers actually live it
My approach
I combine buyer psychology with real performance data.
Psychology gives me sharper hypotheses about why people buy or hold back. The numbers then show which of those ideas actually work.
Psychology helps explain the decision.
Data tells us whether the strategy worked.
About Agnė · Behind the strategy
I don’t start by asking, “Which campaign should we launch?” I start by asking, “What is actually stopping more people from buying?”
I’m Agnė — a growth marketing strategist and media buyer with 12+ years of experience in digital marketing.
- You work directly with me.
- No account manager.
- No junior hand-off.
My background is hands-on performance marketing, but my work has moved far beyond managing ad accounts.
When I start working with a business, I want to understand the commercial picture first.
Read more
What exactly are you selling? Why should somebody choose it? How does it compare with the alternatives? Does the price make sense in context? What is the creative communicating? What happens after the click? Where does the customer hesitate? Are we trying to solve the right problem in the first place?
Because sometimes a business asks for better ads when the bigger opportunity is the offer.
Sometimes the ads are doing their job and the website is losing the sale.
Sometimes acquisition is expensive because the creative is weak.
And sometimes what looks like a media problem is actually a positioning problem.
My job is to identify the difference — then turn that thinking into execution.
That is why my work sits at the intersection of growth strategy, media buying, buyer psychology, conversion and AI.
I want to understand not only what happened in the numbers — but why it happened and what we should do next.
I stay close to the numbers, the creative and the business context — from the initial analysis and growth priorities to media decisions, testing and optimization. That also means I intentionally work with a limited number of clients at a time.
I work best with businesses that already have something worth growing.
A strong fit usually means:
You run an established e-commerce or service business.
You have a real offer and existing demand.
You already invest — or are ready to invest — in customer acquisition.
You care about commercial results, not vanity metrics.
You are willing to improve the offer, creative, website or customer journey when the evidence points there.
You want a strategic partner who can both think and execute.
Probably not a fit if:
- You only want someone to launch a few ads.
- You are looking for the cheapest campaign management option.
- You expect guaranteed ROAS or instant results.
- You are not willing to change anything outside the ad account.
- You need a full-service social media agency producing daily organic content across every channel.
If you want someone who can look beyond the platform, challenge assumptions and turn strategy into execution — we should talk.
Work with meInsights
The Growth Brief
Useful ideas on paid media, creative, conversion and AI — without the generic marketing noise.
I write about the questions behind the numbers: why people choose, why they hesitate, why some creative attracts attention but fails to sell, where intent disappears between the click and the purchase, and where AI can genuinely make marketing better rather than simply faster.
FAQ
01Which paid media platforms do you manage?
I work across Meta Ads, Google Ads, TikTok Ads and other channels when they make strategic sense for the business. The channel is chosen around the customer, offer, economics and growth objective — not because every business needs to be everywhere.
02Do you work only with e-commerce businesses?
No. I work with both e-commerce and service businesses. The customer journey is different, but the principle is the same: understand where intent is created, where it is lost and what should change next.
03Do you create advertising concepts and creative direction?
Yes. Creative strategy is part of performance marketing. I work on angles, concepts, messaging, copy direction, testing priorities and AI-assisted production where useful.
04What advertising budget do I need?
It depends on the market, business model and what we are trying to learn or scale. I assess whether the budget is sufficient for meaningful testing before recommending ongoing work.
05Do I need a long-term contract?
The engagement depends on the scope. Audits and strategic projects can be standalone. Ongoing paid media and growth partnerships are structured around continuous testing, learning and optimization.
06Can I use your systems without hiring you?
Yes. Agnė Digital also develops practical digital products and decision systems for marketers and business owners who want to apply the same thinking themselves.